Nick Uva
Greer
Summary
Dynamic communications professional with a proven track record at Michelin North America, excelling in multi-channel campaign management and community/employee engagement. Expert in visual media strategy and copywriting, I drive impactful messaging and brand consistency, enhancing employee visibility and audience interaction through innovative content and design.
Overview
11
11
years of professional experience
Work History
Corporate Site Communications Manager
Michelin North America
Greenville
09.2025 - Current
- Manage internal communications for Michelin corporate sites, managing employee messaging, leadership visibility, and site-wide event coordination.
- Write and edit copy for regional announcements, newsletters, and intranet content, ensuring clarity and a consistent tone.
- Establish a visual design strategy for sharing complex company information across multiple internal channels, ensuring consistency and accessibility.
Content Marketing Manager
Michelin North America
Greenville
09.2023 - 08.2025
- Managed content strategy for Michelin's B2B segments, producing social posts, paid media campaigns, and email campaigns tied to product launches and competitive positioning.
- Designed and produced branded graphics and video assets using Adobe Creative Cloud and Canva, adhering to strict brand standards while maintaining visual interest.
- Tracked performance metrics on content and campaigns, adjusting approach based on engagement and conversion data.
Territory Sales Manager
U.S. LawShield
06.2020 - 09.2023
- Delivered educational webinars and public presentations on legal services, tailoring content for diverse audiences.
- Developed strong relationships with community partners to enhance membership growth in competitive markets.
- Engaged prospective members through one-on-one interactions at events, onboarding over 1,800 individuals via outreach efforts.
Content Marketing Manager
Rugged Suppressors
Travelers Rest
06.2022 - 09.2022
- Managed social accounts of over 60,000 Instagram followers, plus additional brand channels, planning content calendars, and daily posting to keep engagement strong and on-brand.
- Built an on-site video studio from the ground up, coordinating equipment, workflows, and shoot schedules to support product demos, education, and campaign launches.
- Led social listening and competitive research to understand audience interests and industry conversations, using those insights to shape graphics, photography, and messaging that drove better interaction.
Assistant Store Manager
5.11 Tactical
Charlotte
09.2017 - 07.2020
- Oversaw daily store operations to enhance efficiency in high-volume retail environment.
- Coached and developed team members, fostering skills and performance improvement.
- Supervised inventory management, maintaining optimal stock levels and organization.
Admin & Communications Manager
United States Army
Fort Carson
05.2015 - 04.2017
- Managed base operations, contractor coordination, and daily logistics on a forward operating base.
- Liaised between military leadership, defense contractors, and partner agencies to keep base resources aligned.
- Oversaw policies, work orders, and billeting for over 1,000 personnel.
- Led and trained infantry teams during combat operations.
Education
Bachelor of Science - Digital Marketing & Advertising
Liberty University
01.2022
Certicate - Pashto
Defense Language Institute
05.2013
Skills
- Visual media strategy
- Multi-channel campaigns
- Digital marketing strategy
- Thought leadership positioning
- Brand voice & design
- Community engagement
- Copywriting
- Social media analytics
- Adobe Creative Cloud & Canva
- Photography & video editing
Languages
English
Full Professional
Spanish
Limited
Pashto
Elementary
Affiliations
Board of Zoning Appeals - City of Greer, District 3
Timeline
Corporate Site Communications Manager
Michelin North America
09.2025 - Current
Content Marketing Manager
Michelin North America
09.2023 - 08.2025
Content Marketing Manager
Rugged Suppressors
06.2022 - 09.2022
Territory Sales Manager
U.S. LawShield
06.2020 - 09.2023
Assistant Store Manager
5.11 Tactical
09.2017 - 07.2020
Admin & Communications Manager
United States Army
05.2015 - 04.2017
Bachelor of Science - Digital Marketing & Advertising
Liberty University
Certicate - Pashto
Defense Language Institute