Olivia Reed
Charleston
Summary
Results-driven marketing professional with 8 years in digital health and insurance. Skilled in building partnerships and developing data-driven engagement programs to enhance activation and retention. Led cross-functional teams to translate complex objectives into actionable strategies, with a focus on strategic planning, content creation, and optimizing communication processes for market growth.
Overview
8
8
years of professional experience
Work History
Director of Marketing and Communications
Benecurv
03.2020 - 03.2024
- Pioneered marketing strategies and developed initiatives to elevate brand awareness among prospective clients.
- Directed rebranding efforts, collaborating with developers on website redesign and mobile app launch to enhance user experience and brand consistency.
- Executed targeted email campaigns, achieving 5% average engagement rate through strategic A/B testing and audience segmentation to increase lead generation.
- Led compliance and educational webinars with industry experts, enhancing client retention through regulatory insights.
- Collaborated with account management and sales teams to develop customized employee handbooks and open enrollment presentations, improving client communication and satisfaction.
Senior Sales Consultant
Benecurv
Mt. Pleasant
07.2019 - 02.2020
- Directed business development efforts to identify and secure opportunities for expanding client portfolios and driving revenue growth.
- Provided strategic consulting to optimize employee benefits programs in line with business goals.
- Advised clients on benefits design, compliance, and cost-saving strategies for long-term success.
- Cultivated strong client relationships through thorough needs assessments and tailored solutions.
- Led a team of agents, providing guidance and mentorship to enhance skills and performance.
- Collaborated with partner companies to deliver constant market and compliance updates to clients.
Sales Consultant
Benecurv
Bethesda
02.2019 - 06.2019
- Achieved ninety-nine percent client retention by delivering tailored compliant employee benefits strategies.
- Guided mid-size companies on health, dental, vision, and ancillary benefits to ensure comprehensive employee coverage.
- Led end-to-end implementation of benefits programs ensuring seamless execution and measurable results.
- Collaborated with executive stakeholders to enhance benefits engagement and improve employee satisfaction.
- Demonstrated product features and addressed customer needs to enhance client understanding and engagement.
- Navigated complex regulatory environments maintaining current insurance solutions.
Director of Sales
First Financial Group Benefits
Bethesda
02.2018 - 01.2019
- Executed go-to-market strategies that expanded market share and enhanced stakeholder relationships.
- Established referral network with industry partners, generating a 60% increase in inbound leads.
- Mentored high-performing sales team to promote consultative selling and client-focused solutions.
- Implemented customer feedback systems to refine service offerings and improve client satisfaction.
- Standardized sales presentations and proposals to improve team consistency and effectiveness.
Sales Consultant
First Financial Group Benefits
Bethesda
09.2016 - 01.2018
- Exceeded sales targets consistently through data-driven insights for optimizing performance.
- Forged key partnerships with carriers and vendors, strengthening product competitiveness in the market.
- Researched and identified emerging industry trends, proactively adapting sales strategies to align with market demands.
- Managed customer inquiries and resolved issues promptly to ensure satisfaction.
- Collaborated with internal teams to enhance product compliance, resulting in improved customer satisfaction.
Inside Sales Representative
First Financial Group Benefits
Bethesda
06.2016 - 08.2016
- Promoted new technology adoption, enhancing CRM usage and streamlining sales tracking.
- Optimized client onboarding and renewal processes, reducing turnaround time and administrative burdens.
- Addressed complex client issues related to claims, billing, and compliance, achieving timely resolutions.
- Created marketing materials, including informational flyers and enrollment presentations, to support sales team.
Education
Bachelor of Arts - Communications
University of Maryland
College Park, MD05-2016
Skills
- Marketing strategy
- Email management
- Market analysis
- Email campaign management
- Multi-channel campaign execution
- CRM and marketing automation
- Brand development
- Customer relationship management
- Campaign execution
- Data-driven decisions
- Audience targeting
- Marketing automation
- Project management
- Effective communication
Training And Awards
- Broker of the Year, 2018
- Obtained Health and Life Insurance Licenses, in 13 States
Timeline
Director of Marketing and Communications
Benecurv
03.2020 - 03.2024
Senior Sales Consultant
Benecurv
07.2019 - 02.2020
Sales Consultant
Benecurv
02.2019 - 06.2019
Director of Sales
First Financial Group Benefits
02.2018 - 01.2019
Sales Consultant
First Financial Group Benefits
09.2016 - 01.2018
Inside Sales Representative
First Financial Group Benefits
06.2016 - 08.2016
Bachelor of Arts - Communications
University of Maryland