PATSY KELLY
Myrtle Beach
Summary
Proven leader in high-performing teams and effective marketing strategy development, emphasizing brand consistency and communication. Expertise in public relations and media coordination, with a strong foundation in journalism. Demonstrated ability to follow breaking news and adapt reporting swiftly, enhancing audience engagement. Knowledgeable in broadcasting, story development, and editing, ready to excel in a News Anchor role.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Contact Center Manager
Vertex Service Partners
Myrtle Beach
01.2025 - Current
- Collaborated with cross-functional teams to ensure seamless integration of new technologies into the contact center environment.
- Created training programs for new employees and ongoing coaching for existing staff.
- Developed initiatives that increased productivity while reducing operating costs.
- Work with multiple roofing companies across the Mid-Atlantic and Southeast as a regional shared service.
Marketing Director
Monarch Roofing
11.2024 - 01.2025
- Designed promotional materials such as brochures, flyers, posters, and web banners.
- Developed digital and traditional marketing campaigns across multiple platforms.
- Established and maintained strong brand identity through all marketing efforts and initiatives.
Marketing Coordinator
Monarch Roofing
05.2024 - 11.2024
- Develop and execute comprehensive marketing strategies and campaigns that align with the company's goals and objectives.
- Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and results-driven work environment.
- Monitor brand consistency across marketing channels and materials.
Midday News Anchor
WBTW, News 13
01.2015 - 05.2024
- Presented news stories clearly and accurately during live broadcasts while adhering to strict deadlines.
- Maintained positive relationships with sources to ensure access to breaking news stories.
- Cultivated an extensive network of contacts in the local community to identify potential story ideas.
Lead Morning Anchor, morning manager
WBTW, News 13
04.2015 - 09.2022
- Edited video footage using non-linear editing systems.
- Attended press conferences, meetings, interviews and other live events to gather information for reporting purposes.
- Demonstrated excellent writing skills when crafting copy for news stories.
Producer, reporter, anchor
WTHI, News 10
09.2012 - 04.2015
- Responsible for anchoring/producing 6 p.m., 10 p.m., 11 p.m. weekend newscasts.
- Worked as weekend assignment manager for 5+ employees.
- Developed news sources for general assignments.
- Wrote and posted daily on digital platforms and social media accounts.
New Media Executive Producer
WLFI, Lin Media
Lafayette
07.2011 - 08.2012
- Examined market data for core competitors and general retail market trends, adjusting strategy to stay ahead.
- Extensive knowledge of AP style guide and functioning knowledge of HTML.
- Extensive use of Content Management system and web-based tools.
Education
B.S. - Video Broadcasting
LIBERTY UNIVERSITY
Skills
- Marketing Strategies
- Campaign Management
- Team Leadership
- Brand Consistency
- Public Relations
- Event Coordination
- Time Management
- Leadership
- Effective Communication
- Media Relations
Certification
- Leadership Grand Strand, Class 37
- Best Performer Award at News13, 2023
- Member of Grand Strand Young Professionals
Volunteer Experience
Advocate, Pee Dee American Heart Association, Florence, SC, 04/01/15, Present, Emcee events, such as the Pee Dee Heart Ball & Heart Walk., Provided support through TV, radio and social media promotions., Collaborated with internal departments to identify & implement process improvements.
Timeline
Contact Center Manager
Vertex Service Partners
01.2025 - Current
Marketing Director
Monarch Roofing
11.2024 - 01.2025
Marketing Coordinator
Monarch Roofing
05.2024 - 11.2024
Lead Morning Anchor, morning manager
WBTW, News 13
04.2015 - 09.2022
Midday News Anchor
WBTW, News 13
01.2015 - 05.2024
Producer, reporter, anchor
WTHI, News 10
09.2012 - 04.2015
New Media Executive Producer
WLFI, Lin Media
07.2011 - 08.2012
B.S. - Video Broadcasting
LIBERTY UNIVERSITY
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