SANDEEP PRAKASH

• Delivered the best customer retention rate (90%+ vs. 74% historically) and largest number of new logos (10% vs ~0%) in over 5 years
• Own the product vision, strategy, and roadmap for Pentaho Data Integration (PDI) and Analytics
• Lead cross-functional teams (engineering, UX, marketing, sales) to deliver against Product Roadmap
• Partner with GTM teams to develop and refine GTM strategy, creating sales enablement materials, marketing collateral, and product positioning to enhance customer engagement and sales effectiveness
• Managed end-to-end product launches, collaborating with marketing, sales, and customer success to ensure seamless execution and broad market impact
• Designed and conducted sales enablement training sessions, increasing sales team confidence and product knowledge
• Created sales enablement assets (pitch decks, battle cards, FAQs) that helped sales teams effectively position and differentiate the product

Led analytics engagements with teams of 5-10 consultants for clients across Manufacturing, Retail, Consumer Products, and Hi Tech. Select engagements include:

Pricing / Commercial analytics at a manufacturer (Revenue: $21B+) that delivered 300+ bps (3%) in margin improvement

• Designed an analytics-driven pricing strategy (willingness-to-pay based micro-segmentation and pricing guidance) and developed supporting tools (playbooks, Excel / Tableau / SQL -based tools) to enable execution
• Worked with senior leadership and a cross-functional team to design pricing processes and org. structure to operationalize the strategy
• Developed a multi-year roadmap to activate the recommendations and program-managed roll-out for the first 2 quarters

Pricing and Sales transformation program at a hi-tech storage solutions provider (~$3B+ in revenue) that delivered ~ 3% ROS

• Developed an analytics-driven pricing strategy for legacy core business. Worked with senior leadership and a cross-functional team to design processes and sales incentive structure to activate the strategy. Managed roll-out across a +500-strong sales force
• Engaged with the client on a value-based billing framework where Deloitte’s fee was contingent on the client achieving target benefits. Established benefit measurement approach and drove the program over 12+ months to deliver 20% above target

Pricing transformation at a content provider ($1B+ in revenue)

• Conducted an assessment to identify gaps in key capability areas from Pricing Strategy to Data & Insights and Technology
• Worked with a cross-functional team to define broader future state pricing capabilities, processes, and organization
• Prepared 18-month activation roadmap that is currently being executed

Churn analytics at a distributor (Revenue: $4B+) that delivered ~4% ROS

• Developed a Churn Prediction Model to identify at-risk customers and their churn propensity
• Developed a full ML pipeline including data integration, clean-up, and model development / optimization
• Worked with a cross-functional team across Sales, Marketing, and Customer Operations to validate and adjust model
• Scaled ML pipeline and integrated within CRM for use by customer service reps

Business development and various internal initiatives to optimize project delivery and develop resources

• Led or contributed to $10M+ (annually) in sales over the last 3 years
• Established an offshore Pricing Center of Excellence (15+ resources) to support pricing analytics engagements – established engagement model, recruited and trained resources
• Led several training programs to develop analytics skills and prepare resources for analytics engagements

• Company Overview: A startup in the Enterprise Application Integration space
• Worked on a product that was a precursor to what is now RPA (Robotics Process Automation). I was primarily involved in product development.