Shelby Striar
Charleston
Summary
Results-driven leader with strong background in strategic affiliate management and partnership development. Proven track record executing successful campaign strategies, optimizing processes, and driving cross-functional initiatives at scale. Recognized for effective collaboration and delivering measurable outcomes in dynamic environments with Greystar's Impact Award. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Director, Resident Perks
Greystar
02.2024 - Current
- Lead digital growth strategy across Greystar’s U.S. portfolio, boosting engagement across the company’s mobile apps and optimizing the digital journey for 1.8 million residents
- Designed and scaled an affiliate marketing program, driving $XX to date and establishing a sustainable performance-marketing engine
- Built national and local partnership frameworks, securing XX new partnerships through the company’s largest-ever intern-led growth initiative
- Oversaw data aggregation and reporting infrastructure via affiliate networks and PowerBI, enabling leadership to track end-to-end resident journeys and optimize acquisition based on ROI
- Recipient of the Impact Award for exceeding Greystar’s Pillars of Excellence and Core Values in Perks & Deals, recognized for driving measurable impact across the organization
Manager, Affiliate Marketing
Assembly Global
01.2022 - 01.2024
- Developed and executed marketing strategies for a $1.2M portfolio of five brands across retail, luxury, and financial verticals, resulting in combined revenue growth +63% YoY
- Utilized third-party data tools to discover new performance trends and conduct weekly competitive analyses, bi-weekly reports, and quarterly campaign recommendations
- Fostered partner relationships to increase brand reach and drive customer acquisition, expanding client programs by 217 affiliates over two years
Manager, Business Development & Marketing
Alan Margolin & Associate
11.2020 - 12.2021
- Managed new business for NYC construction in need of inspections for safety compliance with the Department of Buildings, overseeing 100M+ square feet of commercial projects
- Represented the firm at weekly industry events and conferences to expand and enhance network relationships
- Led the firm to receive ninth place in Crain's Business 2021 Best 100 Places to Work in NYC
- Nominated for a professional profile feature with the New York Real Estate Journal as an emerging leader in business development
Education
Bachelor of Arts - Communication, Art And Design
University of Illinois At Urbana-Champaign
Champaign, IL05-2017
Certificate - Columbia Publishing Course
Columbia University
New York, NY07-2018
Skills
- Marketing analytics
- Campaign management
- Google analytics
- Budget allocation
- Affiliate recruitment
- Team leadership
- Sales funnel optimization
Certification
- 2022-2023 CJ Ambassador Certification Program
Timeline
Director, Resident Perks
Greystar
02.2024 - Current
Manager, Affiliate Marketing
Assembly Global
01.2022 - 01.2024
Manager, Business Development & Marketing
Alan Margolin & Associate
11.2020 - 12.2021
Bachelor of Arts - Communication, Art And Design
University of Illinois At Urbana-Champaign
Certificate - Columbia Publishing Course
Columbia University
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