Shelley Youngblood
Charleston
Summary
Strategic marketing leader experienced with developing and executing comprehensive brand marketing strategies. Utilizes deep market insights and consumer behavior analysis to shape impactful campaigns. Track record of successfully managing cross-functional teams and elevating brand perception in competitive markets.
Overview
11
11
years of professional experience
Work History
Director of Brand Marketing
REV Federal Credit Union
01.2019 - Current
- Executive leader driving transformative marketing strategy, brand growth, and digital innovation for a high-performing, multi-state credit union.
- Played a pivotal role in the strategic planning and successful launch of the REV brand.
- Led full redesign of REV's website and employee intranet.
- Oversee the Marketing rollout of the new Digital Banking app and Market Entry (mergers and acquisitions)
- Lead omnichannel marketing strategies for mergers, campaign launches, and market expansion.
- Built and led a cross-functional team of 8 across PR, operations, creative, and content.
- Implemented Salesforce Marketing Cloud email automation.
- Played a pivotal role in creating REV Day, a signature internal brand experience uniting 300+ employees.
- Translated the brand into retail spaces by collaborating with architects and interior designers.
- Represent REV in public forums and speaking engagements.
Marketing Manager
Insulsteel
01.2017 - 01.2019
- Directed all marketing efforts for a modular panelized building system, emphasizing sustainability and green energy solutions.
- Redesigned website and marketing suite to enhance UX and appeal.
- Optimized on-site conversion to drive user engagement and lead gen.
- Acted as brand spokesperson across media channels, including TV and radio.
Digital Marketing Specialist
The Post & Courier
01.2015 - 01.2017
- Managed email design and distribution for digital subscriber base.
- Redesigned the online media kit to improve advertiser experience.
- Designed new sponsored content platform and campaign landing pages for targeted initiatives.
Education
BA - Visual Communications
University of South Carolina
Columbia, SC01.2014
Skills
- Adobe Creative Suite
- Creative direction
- Content strategy
- Marketing analytics
- Partnership development
- Advertising campaigns
- E-commerce strategy
- Brand strategy
Community Service
2025 Best & Brightest 35 under 35 (Charleston Business Magazine), 2023 Leadership Charleston graduate, Charleston Young Professionals steering committee, #UpTheGood foundation advisory board, Charleston Parks Conservancy Young Professionals
Timeline
Director of Brand Marketing
REV Federal Credit Union
01.2019 - Current
Marketing Manager
Insulsteel
01.2017 - 01.2019
Digital Marketing Specialist
The Post & Courier
01.2015 - 01.2017
BA - Visual Communications
University of South Carolina
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