SUSAN LANDRETH EVERITT

Dynamic leader with a proven track record of positioning organizations for success through a multifaceted background in communications, customer service, sales, marketing, and public relations. Adept at fostering relationships and forging strategic partnerships across diverse communities, demonstrating exceptional interpersonal skills, and the ability to unite teams toward common goals.

• Certified facilitator for Integrity Solution’s The Customer for Healthcare
• Graduate of Integrity Solution’s Integrity Coaching
• Graduate of Disney's Approach to Leadership Excellence
• Graduate of Council for Advancement and Support of Education’s Institute in Alumni Relations
• Graduate of Leadership Augusta
• Graduate of Leadership Conway

Recipient of the inaugural Red Cross SECAR Division Leadership by Design Award

• Executive Director, American Red Cross, American Red Cross of East Central GA, 01/01/17, present, Lead the American Red Cross's core mission delivery across a 23-county area, serving as the organization's primary representative and driving significant community impact., Achieved a 92.6% Volunteer Satisfaction Score for East Central GA – highest in the region FY25 (chapter consistently maintained one of the highest VS scores since 2017)., Cultivated and guided a 30-member Board of Directors and eight Community Volunteer Leaders, fostering a high-performance environment., Achieved 240% over goal for average board gift FY25., Achieved 648% over goal for board influenced gifts FY25., Completed 16 deployments serving as Elected Official Liaison/ Elected Official Liaison Chief., Spearheaded a successful community partnership with Augusta National, Community Foundation of CSRA, and local nonprofits for Hurricane Helene relief, resulting in a $600,000 donation and significant community engagement., Increased special event revenue by 81% from 2017 to present., Participated in 50+ media interviews on average each year with highly positive stories., Created and stewarded new partnerships focused on disaster preparedness and blood donations., Supported Service to Armed Forces through meetings with Ft Eisenhower command staff and participation in events at Ft Eisenhower, Veterans Home, the VA Medical Center, and our greater community., Liaison with Blood Account Managers to support blood drives.
• Director of Alumni Affairs, Augusta University, Augusta, GA, 01/01/15, 12/31/17, Developed and led a comprehensive alumni relations program to engage and cultivate relationships with over 55,000 alumni., Directed and mentored 5-member alumni relations team, fostering a culture of engagement and high performance., Oversaw and strategically guided 80 board members across 5 college alumni boards., Mentored and empowered a 40-member student-leader ambassador group., Implemented and managed the first regional President/Alumni event - $100,000 raised through the event., Increased attendance at alumni weekend events by 25% through better communication and engagement., Guided alumni engagement and satisfaction through three university name changes and leadership changes., Increased alumni Net Promoter Score by 20%., Secured commitments from alumni to provide professional expertise, financial support, and volunteer service., Partnered with Fund Development colleagues to identify, cultivate, solicit, and steward alumni giving., Served as the liaison between the Alumni Association Board of Directors and the academic and administrative leadership., Planned and coordinated events and activities to foster connections among alumni and between alumni and the university., Tracked and evaluated the success of alumni engagement efforts through metrics., Managed the alumni relations budget.
• Director of Guest Relations and Faculty Recruitment, Augusta University Cancer Center, Augusta, GA, 01/01/13, 12/31/15, Directed all aspects of guest relations and faculty recruitment for the Cancer Center., Supervised coordination of multi-day visits of faculty candidates, guest presenters, and partner companies., Led a 6-member Guest Relations team to integrate exceptional customer service standards., Achieved annual average of 94% Net Promoter Score of faculty applicants., Increased the offer to acceptance rate by 20% in the first year., Coordinated and managed the 20-member Community Advisory Board., Planned and effectively executed special events and conferences.
• Director of Communications, Goodwill Industries, Goodwill Industries of Middle Georgia and the CSRA, Augusta, GA, 01/01/11, 12/31/13, Guided internal and external marketing and communications strategies for a 35-county region., Planned, developed, evaluated, and implemented a marketing communication plan., Increased Share of Voice (SOV) in print/media by 26%., Generated and managed departmental budgets., Developed site map and content for four new websites., Coordinated and managed the Hospitality Advisory Board., Cultivated strong media relationships and proactively delivered compelling story ideas.
• Director of Communications and Public Relations, Episcopal Day School, Augusta, GA, 01/01/01, 12/31/11, Developed and spearheaded annual marketing and communication plans., Piloted and implemented annual marketing and communication plan., Increased Share of Voice (SOV) in print/media by 37%., Steered parent/grandparent/alumni events resulting in $500,000 raised annually., Organized community partnerships with non-profits for student engagement., Developed and maintained budget for the department.
• Director of Customer Satisfaction, Conway Hospital Systems, Conway, SC, 01/01/98, 12/31/01, Oversaw customer service operations for Conway Hospital Systems., Launched a customer service program that boosted satisfaction scores by 32%., Trained 1500+ employees in customer service., Created tracking program to record, assess, and analyze customer feedback.
• District Manager, Aeropostale, PA/NJ/NY, 01/01/94, 12/31/97, Directed a sales team of over 200 employees., Recruited/hired/trained/managed 200+ staff in 8 stores across 3 states., Achieved a 15% sales increase year over year across the district.
• Store Manager/District Manager/Regional Manager, B.U.M. Equipment, East Coast, 01/01/91, 12/31/94, Directed a sales team of over 500 employees., Recruited/hired/trained/managed 500+ staff in 22 stores across 20 states., Achieved a 12% sales increase year over year across the region.

Certified facilitator for Integrity Solution’s The Customer for Healthcare

Graduate of Integrity Solution’s Integrity Coaching
Graduate of Disney's Approach to Leadership Excellence
Graduate of Council for Advancement and Support of Education’sInstitute in Alumni Relations

Graduate of Leadership Augusta
Graduate ofLeadership Conway

Recipient of the inaugural Red Cross SECAR Division Leadership by Design Award