Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Interests
Timeline
Generic

Steffani Schwerdt

Charleston

Summary

Passionate and highly driven business development professional with a proven ability to propel brands forward through effective sales and marketing strategies, project management expertise, client communications, and merchandising techniques.

Overview

9
9
years of professional experience

Work History

Account Executive

Summer Somewhere Showroom
10.2020 - Current
  • Generated over $5.2 million in sales for 2024 YTD
  • Manage sales of twelve women's contemporary designer brands in the Resortwear and Swimwear market
  • Liaison between brands, specialty retail accounts in the North and Southeast, online retailers, and major multi-door stores, including Everything But Water, Kith, GOOP, and Tuckernuck
  • Manage communication and logistics between brands and retailers
  • Build lasting relationships and work closely with buyers to ensure their purchases reflect the best selection based on the client’s sales history and target customer
  • Develop seasonal projections to forecast sales and ensure seasonal growth
  • Work closely with brands to assist in merchandising collections with years of design, trend forecasting, retailer feedback, and brand evolvement expertise
  • Setting up retailers with successful sales tools
  • Provide customer service between retailers and brands, including shipping, payment, RA requests, reorders, and special collaborations, including exclusive designs

Account Executive

Simon Showroom
08.2019 - 06.2020
  • Managed sales of 4 women's contemporary designer brands
  • Liaison between brands, specialty retail accounts in the North and Southeast, online retailers, and major multi-door stores, including Saks and Rent the Runway
  • Manage communication and logistics between brands and retailers
  • Build lasting relationships and work closely with buyers to ensure their purchases reflect the best selection based on the client’s sales history and target customer
  • Work closely with brands to assist in merchandising collections with years of design, trend forecasting, retailer feedback, and brand evolvement expertise
  • Provide customer service between retailers and brands, including shipping, payment, RA requests, reorders, and unique collaborations, including exclusive designs

Marketing and Social Media Coordinator

Cobble Hill
08.2017 - 10.2018
  • Account management and active client communication
  • Social media management (HeyOrca, Latergram, Facebook and Instagram Analytics, Ad Experience)
  • Content creation for social media and email campaigns
  • Copywriting for all marketing outlets
  • Digital advertising and search engine marketing
  • Marketing strategy and content development for clients, including Lake Pajamas, Marysia Swim, and Freda Salvador
  • Influencer outreach and management
  • Backend website and eCommerce management (Shopify and Wordpress)
  • Key contributor to the Where is Kate campaign for Frances Valentine

Business Development Executive

Summer Somewhere Showroom
09.2015 - 04.2017
  • Develop new accounts for Summer Somewhere’s 11 summer/resort wear brand roster for the North and Southeast
  • Daily lead generation and call/email marketing to various accounts
  • Fulfill new orders for corporate clients including Saks Fifth Avenue, Neiman Marcus, NET-A- PORTER, Bloomingdales, Bergdorf Goodman and Shopbop
  • Generate new business and sales for showroom’s brand roster
  • 1 Yr Sales Total = $500+K
  • Coordinate all samples for style-outs, product shots and influencer gifting
  • Create new content and manage social media strategy (IG) and email marketing (MailChimp)
  • Manage marketing and vendor partners for all trade/trunk show events (Coterie, Cabana, etc.)

Education

Bachelor of Arts (B.A.) - Fine and Studio Arts Management

College of Charleston
08-2014

Skills

  • Trend Forecasting
  • Account relations
  • Revenue generation
  • Business growth opportunities
  • Strategic selling
  • Business development and planning
  • Creative direction
  • Fashion styling
  • Merchandising plan development

Hobbies and Interests

  • Curating updated music playlists
  • Scouring the internet for closet additions
  • Planning next trip guide
  • Finding new restaurant additions in towns across the U.S.
  • Passionate about politics, community development, and historic preservation.

Interests

Discovery is the key to enriching life experiences Outside of my professional commitments, I actively curate updated music playlists, explore the internet for unique wardrobe additions, plan my next travel adventures, and seek out new restaurants in towns across the US In addition to these lifestyle interests, I am passionate about politics and dedicate my time to volunteering for local organizations focused on community development, voting rights, and coastal preservation

Timeline

Account Executive

Summer Somewhere Showroom
10.2020 - Current

Account Executive

Simon Showroom
08.2019 - 06.2020

Marketing and Social Media Coordinator

Cobble Hill
08.2017 - 10.2018

Business Development Executive

Summer Somewhere Showroom
09.2015 - 04.2017

Bachelor of Arts (B.A.) - Fine and Studio Arts Management

College of Charleston

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Steffani Schwerdt