Taylor Poston
Greenville
Summary
Seasoned Sales and Marketing specialist with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
8
8
years of professional experience
Work History
Sales Specialist
Super Duper Publications
05.2023 - Current
- Develops and deepens customer relationships to drive revenue growth.
- Uses CRM software to maintain detailed contact logs and account records.
- Negotiates prices and terms of sales with potential customers to reach mutually beneficial agreement.
- Utilizes data and analytics to identify target markets and understand customer needs.
- Quotes prices and other bid specifications.
- Developed and deepened customer relationships to drive revenue growth.
Operations Manager
Venture X- Coworking
11.2021 - 04.2023
- Developed systems and procedures to improve operational quality and team efficiency.
- Developed and maintained relationships with external vendors and suppliers.
- Increased profit by streamlining operations.
- Trained new employees on proper protocols and customer service standards.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships through Instagram, Facebook and LinkedIn for all 5 locations.
- Created and implemented impactful strategies to increase company brand awareness and engagement for all 5 locations across the Carolinas and Virginia through social media.
- Created content using Canva, Hootsuite and occasionally Adobe Photoshop.
Sales Manager
Venture X- Coworking
05.2019 - 11.2021
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Drove sales by developing multi-million dollar contract sales.
- Designed and implemented social media strategies to align with business goals through Instagram, Facebook and LinkedIn.
- Created content using Canva, Hootsuite and occasionally Adobe Photoshop
Social Media Manager
The OOPS! Co.
07.2016 - 11.2019
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Increased brand awareness by developing and implementing effective social media strategies.
Education
Bachelor of Arts - Fashion & Retail Marketing
Art Institute of Charleston
Skills
- Database Management
- Business Development and Planning
- Client Retention
- Sales Cycle Management
- B2B Sales
- Customer Relationship Management
Timeline
Sales Specialist
Super Duper Publications
05.2023 - Current
Operations Manager
Venture X- Coworking
11.2021 - 04.2023
Sales Manager
Venture X- Coworking
05.2019 - 11.2021
Social Media Manager
The OOPS! Co.
07.2016 - 11.2019
Bachelor of Arts - Fashion & Retail Marketing
Art Institute of Charleston
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