Tracy Morgan
Little River
Summary
Innovative marketing professional with a strong foundation in relationship building and analytics. Expertise in optimizing promotional strategies to enhance brand awareness and drive customer engagement.
Overview
21
21
years of professional experience
Work History
Inhouse Marketing Manager
Hilton Grand Vacations
Myrtle Beach, SC
05.2024 - Current
- Developed and executed integrated marketing campaigns to enhance brand awareness and drive customer engagement.
- Analyzed market trends and consumer behavior to optimize promotional strategies and improve targeting accuracy.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives and enhance overall effectiveness.
- Managed social media platforms, creating engaging content to increase audience interaction and brand visibility.
Director Of Marketing
Bluegreen Corporation
Myrtle Beach, SC
01.2021 - 05.2024
- Cultivated partnerships with external vendors and agencies to enhance campaign reach and creative execution.
- Mentored junior team members, fostering professional development within the organization.
- Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Analyzed market trends and consumer behavior to inform product positioning and promotional tactics.
- Collaborated with sales team to align marketing initiatives with revenue targets, improving overall performance metrics.
- Mentored junior marketing staff, fostering skill development and encouraging innovative thinking within the team.
- Managed annual marketing budget, optimizing resource allocation for maximum ROI on campaigns and projects.
Assistant Director of Marketing
Bluegreen Corporation
Myrtle Beach, SC
06.2005 - 12.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget for maximium ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Built strong relationships with industry professionals and influencers.
Education
Associate of Science -
University of Phoenix
Phoenix, AZ05-2015
Skills
- Staff management
- Strategic planning
- Project management
- Business development
- Corporate communications
- Marketing analytics
- Budgeting and allocation
- KPI tracking
- Budget administration
- Data analytics
- P&L management
- Relationship building
Timeline
Inhouse Marketing Manager
Hilton Grand Vacations
05.2024 - Current
Director Of Marketing
Bluegreen Corporation
01.2021 - 05.2024
Assistant Director of Marketing
Bluegreen Corporation
06.2005 - 12.2020
Associate of Science -
University of Phoenix