VALENCIA NDHLOVU
Bulawayo
Summary
Results-driven media professional with a background in journalism and media studies, complemented by expertise in digital marketing and customer service. Skilled in creating engaging content, managing social media platforms, and providing exceptional customer service experiences. Possess strong communication and interpersonal skills, fueled by a passion for storytelling and audience engagement. Excited to apply skills in a dynamic environment, while remaining committed to continuous learning and growth while achieving company goals and expectations.
Overview
4
4
years of professional experience
Work History
Freelancer
Media Consultant
01.2023 - Current
- Advised clients on comprehensive media strategy, covering digital advertising, content planning, PR outreach, and brand positioning to align with business objectives.
- Planned, launched, and managed sponsored ad campaigns across platforms (Facebook Ads, Instagram, Google Ads, LinkedIn), optimizing for CTR, CPC, and conversion ratio using A/B testing and retargeting techniques.
- Monitored and analyzed campaign performance via Meta Business Suite, Google Analytics, and Ads Manager, delivering regular reports on ROI, lead conversion rates, and audience engagement.
- Developed and executed PR strategies including press releases, media pitches, and journalist outreach to enhance brand credibility and secure earned media placements.
- Built and maintained relationships with digital publishers, influencers, and media outlets to expand brand reach and secure strategic collaborations.
- Produced high-quality multimedia content (graphics, short-form video, blog copy, reels) using tools like Canva, Adobe Creative Suite, and Final Cut Pro to drive social engagement and brand storytelling.
- Created and maintained content calendars and scheduled posts for client social media accounts, achieving measurable growth in followers and interaction.
- Conducted audience segmentation and behavior analysis to personalise content and ad messaging, increasing relevance and performance.
- Provided end-to-end management of email marketing campaigns and newsletters using Mailchimp and HubSpot, achieving above-industry open and click-through rates.
- Collaborated remotely with creative teams and client stakeholders to ensure timely delivery of all media projects while maintaining consistent brand messaging.
News Reporter
Sunday News/Zimpapers
01.2022 - 01.2023
- News gathering: researched, investigated and gathered news stories from various sources
- Event coverage: attended events and press conferences
- Writing and editing: wrote engaging news articles and edited under supervision of senior editors
- Research and verification: conducted thorough research and verified facts to ensure accuracy in reporting
- Field Reporting: Visited sites of news to provide first hand reporting
- Collaboration with team members: worked closely with editors, photographers and other journalists.
Education
Bachelor of Science Honors Degree - Journalism and Media Studies
National University Of Science And Technology
Diploma - Customer Service
Alison.com
Skills
- Research and writing
- Interview facilitation
- Effective communication
- Content creation and editing
- Client relations
- Customer service
LANGUAGES
English
Ndebele
Zulu
Shona
References
Vincent, Gono, Sunday News senior editor, +263773882203
Timeline
Freelancer
Media Consultant
01.2023 - Current
News Reporter
Sunday News/Zimpapers
01.2022 - 01.2023
Diploma - Customer Service
Alison.com
Bachelor of Science Honors Degree - Journalism and Media Studies
National University Of Science And Technology
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