Jada Shuford
Clemson
Summary
I am a well-versed, energetic, and results-driven customer service professional with a strong focus on student leasing and social media marketing strategies. I bring a proactive approach to driving occupancy, increasing resident engagement, and strengthening community presence through strategic outreach and digital marketing. In addition to leasing and marketing, I oversee onsite operations, ensuring daily processes run efficiently while maintaining a high standard of resident satisfaction and team performance.
Overview
5
5
years of professional experience
Work History
Community Manager at The One Clemson
Asset Living
Clemson, SC
10.2024 - Current
- Drove overall community performance by leading strategic marketing initiatives, rental rate optimization, and full-cycle leasing efforts to consistently achieve occupancy and revenue targets.
- Managed and developed onsite leasing teams, setting performance expectations, coaching for results, and ensuring compliance with Fair Housing regulations and company policies.
- Oversaw daily property operations, balancing leasing, resident relations, risk management, and administrative responsibilities to maintain operational excellence.
- Directed comprehensive renewal strategies and resident retention programs to increase long-term occupancy and strengthen community culture.
- Analyzed financial reports, monitored KPIs, and managed marketing expenditures to maximize NOI and operate within approved budgets.
- Led large-scale student housing turn operations under aggressive timelines, successfully delivering early move-in readiness with fewer than three weeks to complete full property transition.
- Collaborated with maintenance, vendors, and corporate leadership to execute inspections, capital planning initiatives, safety compliance, and risk mitigation strategies.
- Served as a primary point of contact for residents, parents, university partners, and ownership groups, projecting a professional and solutions-oriented leadership presence.
Associate Community Manager at The One Clemson
Landmark Properties Inc.
Clemson, SC
07.2024 - 10.2024
- Drove occupancy and revenue growth through strategic marketing plans, data-driven pricing analysis, and full-cycle leasing execution.
- Supervised and trained leasing staff while ensuring compliance with Fair Housing laws and corporate policies.
- Managed prospect traffic, lead generation, tours, follow-up, and lease closing to consistently meet leasing goals.
- Led renewal campaigns and resident retention initiatives, including events, communications, and community engagement strategies.
- Monitored financial performance, operated within marketing budgets, and maximized rent growth.
- Partnered with maintenance and leadership teams to oversee property inspections, turns, risk management, and overall operational excellence.
Leasing and Marketing Manager
Priess
Clemson, SC
01.2024 - 07.2024
- Contributed to University Village reaching 96.42% pre-lease occupancy by personally securing 92 executed leases.
- Consistently met and exceeded leasing goals by developing and executing strategic plans to drive revenue growth, occupancy, and resident retention.
- Assisted in maintaining property appearance and curb appeal to uphold community standards and enhance marketability.
- Implemented and coordinated resident retention initiatives, including community events, renewal promotions, lease-up campaigns, and resident engagement programs to strengthen satisfaction and long-term occupancy.
Community Leasing & Marketing Manager at Clemson Lofts
Core Spaces
Clemson, South Carolina
08.2023 - 12.2023
- Successfully helping Clemson Lofts reach 35% pre-lease in 2 months.
- Lead and supervise all leasing staff, ensuring optimal team performance and development.
- Provide guidance and support to leasing office staff, including training, performance management, and addressing any issues or concerns.
- Formulating strategies and organizing in-house events, along with overseeing the orchestration of external marketing endeavors.
- Ensure timely completion of all leasing and marketing reports.
Leasing & Marketing Team Lead at Clemson Lofts
Cardinal Group Investments
Clemson, South Carolina
03.2023 - 08.2023
- Generates daily and weekly traffic reports and other administrative reports as requested.
- Plans and assists with marketing and promotional offers for prospective and current residents.
- Plans and attends promotional events for property both on site and on campus throughout the course of the year.
- Develops and maintains relationships with students, parents, various University offices and organizations.
- Responds to all violations in a timely manner.
Community Intern at Arcadia Student Living
Cardinal Group Investments
Charlotte, North Carolina
03.2022 - 03.2023
- Successfully helped Arcadia Student Living reach 100% pre-leased.
- A community of 765 beds. Maintained current occupancy of 98%.
- This occupancy rate is 3% above budgeted occupancy.
- Assisted the property to stay ten weeks ahead of the current pre-leasing goal. Personally contributed 25% of current pre-lease.
(Senior) Lead Community Assistant at The Edge
American Campus Communities
Charlotte, North Carolina
05.2021 - 02.2022
- Facilitates training/onboarding for incoming Community Assistants.
- Tracks pre-leasing and traffic reports of property to generate sales.
- Efficiently communicates property issues with management to streamline resolution and aid in ongoing resident satisfaction.
- Daily correspondence with residents over the phone, in person or through email.
- Plans and executes community events alongside management and promotes community events through social media outlets (Instagram, Snapchat and TikTok) with effective marketing strategies.
- Plans and assists with social media campaigns to build American Campus Community brand awareness.
- Proficient in de-escalation when issues arise with residents and/or their guarantors.
Education
Associate of Science - Pre-Kinesiology Courses completed
University of North Carolina - Charlotte
Associates of Arts - undefined
Catawba Valley Community College
12.2020
Skills
- Student Housing Operations & Turn Management
- Full-Cycle Leasing, Revenue & Occupancy Growth, Rent Optimization
- Renewal Strategy, Resident Retention Programs, Community Engagement
- Team Leadership, Staff Training & Performance Coaching
- Strategic Marketing, Brand Development, Social Media & Content Creation
- Website Administration, Public Relations, Newsletter & Resident Communications
- Budgeting & Financial Planning
- Project Management, Cross-Functional Collaboration, Entrata Core
- Writing & Editing, Professional Communication, Adaptability & Flexibility
- Risk Management, Policy Compliance, Conflict Resolution, Work Under Pressure
Websites
Timeline
Community Manager at The One Clemson
Asset Living
10.2024 - Current
Associate Community Manager at The One Clemson
Landmark Properties Inc.
07.2024 - 10.2024
Leasing and Marketing Manager
Priess
01.2024 - 07.2024
Community Leasing & Marketing Manager at Clemson Lofts
Core Spaces
08.2023 - 12.2023
Leasing & Marketing Team Lead at Clemson Lofts
Cardinal Group Investments
03.2023 - 08.2023
Community Intern at Arcadia Student Living
Cardinal Group Investments
03.2022 - 03.2023
(Senior) Lead Community Assistant at The Edge
American Campus Communities
05.2021 - 02.2022
Associates of Arts - undefined
Catawba Valley Community College
Associate of Science - Pre-Kinesiology Courses completed
University of North Carolina - Charlotte