Laura Logsdon
Greenville,SC
Summary
Dynamic real estate professional with over 20 years of expertise in sales, business development, and new home construction. Proven track record of driving revenue growth and delivering exceptional customer service, complemented by successful launches and sales of new home communities for national and regional builders. Committed to leveraging industry knowledge and strong relationships to exceed client expectations and achieve organizational goals.
Overview
31
31
years of professional experience
Work History
New Home Sales Consultant
Veranda Homes
Greenville, South Carolina
11.2024 - Current
- Opened and launched three new Veranda Homes communities in Fountain Inn, Easley, and Gray Court, generating over $16 million in sales to date.
- Successfully developed strong Realtor and buyer relationships to drive traffic, contracts, and closings across multiple communities.
- Managed all aspects of the home sales process from initial customer engagement through closing while maintaining exceptional customer service standards.
- Veranda Homes was recognized as the HBA Builder of the Year in 2025.
- Veranda Homes earned a place on the Top 200 National Builders list during its first full calendar year of operations.
New Home Sales Consultant
Stanley Martin Homes
Greenville, South Carolina
03.2023 - 11.2024
- Sold over $40 million in single-family home inventory during the first year, including successfully closing out the final two phases of a neighborhood within one year and three months.
- Generated $3.5 million in sales within a town home community in just five months.
- Consistently delivered exceptional customer service while guiding buyers through the contract, construction, and closing process.
- Conducted Competitive Market Analysis (CMA) to maximize sales opportunities and maintain strong market positioning.
- Stanley Martin Homes, a regional builder, was recognized as the HBA Builder of the Year in 2023.
New Homes Sales Consultant
DreamFinders Homes
Savannah, Georgia
01.2019 - 01.2023
- Sold and closed DreamFinders Homes products while generating leads through customer referrals, networking, and Realtor groups.
- Sold a total of $51,000,000 in the two assigned communities.
- Ensured a positive customer experience throughout the sales and construction process.
- Coordinated with design center, mortgage, and construction departments to support buyers through closing.
- Conducted Competitive Market Analysis (CMA) to increase sales performance.
New Home Sales Consultant
Beazer Homes
Savannah, Georgia & Charleston, South Carolina
01.2018 - 01.2019
- Sold and closed $20,0000,00 of Beazer Homes while generating leads through referrals, networking, and Realtor groups.
- Presented communities and homes professionally while educating customers on features and benefits.
- Prepared contracts and sales documentation in compliance with company standards.
- Maintained communication with buyers throughout construction and closing.
Business Development Manager
Carolina One Real Estate Services
Charleston, South Carolina
01.2011 - 01.2018
- Generated new rental listings for the largest real estate firm in Charleston.
- Won Top Producer Award every year from 2011 – 2016.
- Averaged 120 new listings annually from 2011 – 2016.
- Generated $2.1 million in annual rental revenue from 2011 – 2016.
Sales and Marketing Manager
JBC Development
Summerville, South Carolina
01.2008 - 01.2011
- Managed onsite sales operations for a new home community.
- Implemented advertising and marketing plans for the development.
- Sold out an entire community of 100 homes ahead of schedule for a total of $10,000,000.
Licensed Real Estate Sales Executive
Trademark Properties
Charleston, South Carolina
01.2004 - 01.2008
- Utilized a consultative sales approach to identify customer needs and provide real estate solutions.
- Developed marketing plans to maximize home sale value for clients.
- Built strategic referral partnerships with mortgage lenders, title companies, and renovation firms.
Sales Agent and Corporate Room Coordinator
Kiawah Island Golf Resort
Kiawah Island, South Carolina
01.1996 - 01.2004
- Served as liaison between the resort and corporate event coordinators for conventions and major events.
- Coordinated accommodations and logistics for conference attendees.
- Delivered exceptional customer service to corporate and resort guests.
Education
Bachelor of Arts - Corporate Communications, Concentration in Business
College of Charleston
Charleston, South Carolina01-1996
Timeline
New Home Sales Consultant
Veranda Homes
11.2024 - Current
New Home Sales Consultant
Stanley Martin Homes
03.2023 - 11.2024
New Homes Sales Consultant
DreamFinders Homes
01.2019 - 01.2023
New Home Sales Consultant
Beazer Homes
01.2018 - 01.2019
Business Development Manager
Carolina One Real Estate Services
01.2011 - 01.2018
Sales and Marketing Manager
JBC Development
01.2008 - 01.2011
Licensed Real Estate Sales Executive
Trademark Properties
01.2004 - 01.2008
Sales Agent and Corporate Room Coordinator
Kiawah Island Golf Resort
01.1996 - 01.2004
Bachelor of Arts - Corporate Communications, Concentration in Business
College of Charleston