Robert M. Sameski

• RMS Consulting is a Licensing and Brand Strategy company helping brands monetize their IP, expand into new markets and grow revenue

Reporting directly to the CEO, I was a key member of the executive team responsible for the Global Licensing Business unit.

• In this role, I spearheaded the launch of a new licensing unit at PrimaLoft, aimed at enhancing brand awareness and generating increased revenue.
• Under my leadership, licensing royalty revenue experienced a remarkable 580% growth, rising from $250K in 2020 to $1.7MM in 2023. Projections for 2024 were $2.5MM.
• I successfully expanded the licensing portfolio by acquiring six new partners in multiple emerging markets.
• Home Licensee royalty revenue surged by over 107% from 2021 to 2023.
• Some of the new accounts included Boll & Branch, Serena & Lily, Brooklinen, and Nordstrom.
• PrimaLoft Bio, a groundbreaking sustainable additive technology, was launched into the $1B Non-Woven Hygiene and Wipes markets. It won the 2023 Index Innovation award.
• In 2022, PrimaLoft entrusted me with managing the IP for its trademarks and by introducing new processes and control measures, I successfully reduced the budget by $150K.
• Became an Operating Board Member in 2021 responsible for translating PrimaLoft's strategic vision into actionable plans to drive performance and profitability.

• Secured a contract with Duca Del Cosma, a European golf footwear company to launch the brand into the North America market
• Developed and implemented the Go to Market strategy for the launch of Duca Del Cosma in North America

• Member of the executive team reporting to the President, responsible for directing Sport & Active Brands for Marquee.
• Identified, negotiated, and closed the $60MM acquisition of Marquee Brands First Sports and Active Brand – Body Glove.
• Led a team across various departments, including Licensing, Brand Management, Marketing, Digital & Social Media, and E-Commerce, for the $250MM Body Glove brand.
• Negotiated and executed all global licensing agreements and athlete contracts, resulting in a 15% increase in royalty revenue in 2017, with projections for 2018 showing a 25% growth to $6.1MM to $8.6MM.
• Launched a new Body Glove E-Commerce site in 2017, leading to a remarkable 65% increase in revenue, a 47% surge in transactions, and a 30% expansion of the email list.
• In 2017, the team added 12 new global licensees and introduced 20 new product categories, generating an additional $2MM in guaranteed royalty revenue in 2018.

• In 2012, I took on the responsibility of developing a new revenue stream for Corporate Sales in the U.S and managing the 30-member Golf Town Corp. Sales team, which generated $14MM in revenue.
• My efforts resulted in a significant increase in Golf Town Corp Sales gross margins by 400 basis points and a 10% boost in sales, achieved through the implementation of new standardized pricing and freight programs.
• Led the Golfsmith Corp Sales team to a remarkable 40% increase in sales, amounting to $625K, and a 500-basis point improvement in margins (30% GM’s), by introducing new sales and training programs for Golfsmith stores, enhancing product selection, and launching a new corporate website.
• Secured the exclusive supplier position for gifts and awards for The Jimmy Fund in Boston, providing the 165 Jimmy Fund golf events with a preferred pricing program and exclusive products. This initiative generated over $200K in new sales within a short period of less than four months.

• Developed a novel business opportunity through licensing, designed to further showcase the Golfsmith retail brand and Golfsmith’s exclusive brands beyond the United States.
• I managed this new licensing program alongside Golfsmith's European operations, 3rd-party and Incentive gift card programs, and Cartera and Intelispend programs, which collectively generated $18 million in annual revenue.
• Secured $750,000 in annual gross margin (GMR) from new licensees in Australia, Japan, Europe, and South Africa.
• Additionally, I opened the first Golfsmith store outside the U.S, in Seoul, South Korea. This marked the beginning of a partnership obligated to open 10 stores within the next three years, with three stores opening in 2014
• This arrangement is projected to generate a minimum of $1.2 million in annual licensing revenue.
• In 2013 and 2014, successfully increased the 3rd Party and Incentive Gift Card Programs by 28% and 35%, respectively, by expanding their partnerships by crafting a new sales and marketing program targeting customers who had not visited Golfsmith in over a year. This initiative resulted in $3.2 million in new revenue in 2013.

• Oversaw all licensing, marketing, brand management, and product development activities for the Tommy Armour and Ram Golf Brands generating over $6 million in annual licensing revenue globally.
• Collaborating closely with TSA’s marketing, product development, and merchandising teams, I played a pivotal role in developing and executing all new brand product launches, promotional materials, and point-of-purchase merchandising. Sales at retail increased from $12MM to $20MM within a two-year period.
• These efforts led to The Sports Authority (TSA) acquiring the brands from Hilco, with the sale generating a remarkable 60% return on our initial investment.
• In addition to these achievements, I implemented a new plan and structure that effectively reduced total expenses by $900,000.

• Licensee of Dunlop Sports