STACEY WYLIE
Gaffney
Summary
Passionate, self-motivated individual with over a decade of experience working in higher education. Experience includes internal communications, public relations, product launches, campaign development and market positioning. Excellent communication and problem-solving abilities with a decisive and proactive leadership style. People are my passion!
Overview
12
12
years of professional experience
Work History
District Marketing Manager
Sodexo Campus Services
01.2022 - Current
- Coordinate all aspects of campus marketing for multiple university dining accounts to increase customer satisfaction, improve sales and promote Sodexo's brand.
- Work with operations team to develop effective marketing strategies catered to the needs of each unit.
- Drive student engagement and satisfaction through special events, retail promotions, social media and contests.
- Increase revenue through voluntary meal plan sales and retail events.
- Increase retention rates through client communication, campus involvement and external communications.
- Promoted programs, products and services with multi-channel strategies.
- Developed strategic and tactical marketing plans for region.
Coordinator of Institutional & Athletic Advertising
Limestone University
01.2013 - 01.2022
- Produced promotional photography and marketing material for the athletics and communications departments to increase student recruitment and retention.
- Photographed campus events, games and ceremonies.
- Executed marketing, development and social media campaigns to increase engagement and brand awareness.
- Produced images and promotional materials for staff use and assisted various departments on campus with various photography needs.
- Implemented project management techniques to overcome obstacles and increase team productivity.
- Digitally edited photos to enhance appearance.
- Edited, toned, captioned, and uploaded photographs for publication.
- Photographed high-quality images for various print and digital projects.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
Championship and Athletics Photographer
SAC & Conference Carolinas
01.2014 - 01.2022
- Photographed conference championships and awards ceremonies for Conference Carolinas at various locations, edited photos and produced galleries for conference use.
- Photographed athletic events, ceremonies and private functions for USC Upstate, USA Field Hockey, Wingate University, Anderson University, Emmanuel College, Lincoln Memorial University, Francis Marion University, Nova Southeastern, Florida Tech, West Chester University, Lynn University and more.
- Planned and prepared for on-location and studio shoots.
- Digitally edited photos to enhance appearance.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Photographed high-quality images for various print and digital projects.
Education
Master of Arts - Counseling
SOUTHEASTERN
Wakre Forest, NCBachelor of Arts - Advertising And Public Relations
UNIVERSITY OF CENTRAL FLORIDA
Cocoa High School
CocoaSkills
- Marketing and Public Relations
- Client and Customer Relations
- Professional Photography
- District Marketing Support
- Leadership
- Critical Thinking
- Professional Photography
- Retail Pricing Champion Experience
- Effective Communication
- Retail Operations
- Servsafe Certified
- Promotional Planning
Timeline
District Marketing Manager
Sodexo Campus Services
01.2022 - Current
Championship and Athletics Photographer
SAC & Conference Carolinas
01.2014 - 01.2022
Coordinator of Institutional & Athletic Advertising
Limestone University
01.2013 - 01.2022
Master of Arts - Counseling
SOUTHEASTERN
Bachelor of Arts - Advertising And Public Relations
UNIVERSITY OF CENTRAL FLORIDA
Cocoa High School
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